NetEnt Acquire Red Tiger Software Provider

by Jack Harris  |  22/09/2019
NetEnt Acquire Red Tiger Software Provider

NetEnt, the Swedish casino game developing company, has stated the acquirement of the Isle of Man-based Red Tiger Gaming. Red Tiger was launched in 2014 by experts of the gaming industry.

In just a few years, the company has gained reputation and prestige as a developer of casino game content. The content created by Red Tiger is primarily aimed towards the Asian and European marketplaces.

On September 5 2019, officials from NetEnt notified that they had completed the acquirement of Red Tiger. The deal for Red Tiger was settled at £200m. They welcomed media, analysts and investors to a telephonic conversation on 6 September 2019. 

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The Acquirement Of Red Tiger With NetEnt: What Are The Expectations?

The Chief Executive Officer of Red Tiger, Gavin Hamilton, has stated that they are thrilled with this new development of Red Tiger and are looking forward to being an esteemed part of the NetEnt group.

He further stated that this collaboration will open up new and better opportunities for Red Tiger and will enhance its development, thanks to the unmatched distribution network and geographic footprint of NetEnt.

According to Gavin Hamilton, they will continue to focus on bringing innovative ideas on board. With the partnership with NetEnt, they will find ways to take advantage of the combined proficiencies to produce innovative products that impress their clientele.

The Group CEO for NetEnt, Therese Hillman, has stated that they are very delighted to welcome Red Tiger to their group. This acquirement will help two esteemed and creative companies work together in the online casino gaming industry.

He further stated that they look forward to working with the creative team of Red Tiger to help improve their reach to global users and to provide better-updated products to players. This deal will further offer substantial revenue collaborations across their markets globally.

NetEnt Conference Call With Theresa Hillman

The conference call regarding NetEnt's acquisition of Red Tiger Gaming was hosted on September 6, 2019 and headed by Theresa Hillman. 

It still remains a thing of the future to see whether Hillman will be able to convince the investors of this alliance or not. Nevertheless, the first response of the market to this acquirement was encouraging.

NetEnt say they started to think about this acquirement a few years ago and they are certain that the acquirement of Red Tiger will be able to bring attractive revenues. Hillman repeatedly stressed the great quality of the daily jackpot games of Red Tiger in the conference.

The CEO perceives the real development is the presence of Red Tiger in the UK market and their customer portfolio. She knows that NetEnt will have the advantage of both the suppliers. Red Tiger brings 50 clients that will be pooled with NetEnt's existing 170 clients by the acquirement. Hillman said that this partnership has made both companies stronger.

The Future of Red Tiger and NetEnt

Hillman confirmed that NetEnt will add figures of Red Tiger to their Q3 report; however, the two companies will work unanimously. Theresa Hillman further stated that she is delighted as there is demand from many clients to take their casino content. With this approach, they are certain to reach heights together.

She said that they are on a journey and they look forward to encouraging this journey with their agreement and legal proficiency. The CEO was certain that the acquirement will not confine the potential of NetEnt to invest in the live casino.

She also appreciated the culture of Red Tiger and the loyalty of their management. She stated that they are delighted with their devotion and look forward to working together with them, and they are sure that they will create something huge together.

The acquirement of red Tiger by NetEnt has surprised the gaming industry. It can be said that the conference meeting with Hillman presented a strong and bright future for Red Tiger and NetEnt.

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